July 2 2008: Want Longer Lasting Sex?
Leading on from yesterday’s entry on child sexuality, a short story about an event this morning. While dropping my brother off at his holiday activities program (I was on my way to work), we drove past a large billboard that must have measured at least 30 metres by 5 metres. Emblazoned in bold red font against an eyecatching yellow background was the slogan: “Want Longer Lasting Sex?”.
I repeat, this was on a 30×5 metre billboard, displayed proudly in public in a suburb largely populated by young families. It’s part of an incredibly pervasive compaign by an organisation (AMI Australia, Google them if you want, but I’m not going to send links to them) that promotes nasal delivery technology for men, guaranteed to improve their stamina and longevity in the bedroom. Not only buying out numerous billboards around the city and its surrounding suburbs, there’s a nasal delivery technology radio ad on every commercial Top 40 station in every ad break. They have advertisements in all the newspapers, and all the community/borough journals as well.
There wouldn’t be a person in Melbourne now who doesn’t know about the miracles of nasal delivery technology, who doesn’t automatically think of it when they hear the slogan “Want Longer Lasting Sex?”.
Sex. Is. Everywhere. You try explaining the concept of premature ejaculation to a curious ten-year-old boy without pushing the agenda of Premature Ejaculation = Bad, and Longer Lasting Sex = Good. Imagine what it’ll do for his self esteem if he fell into the former group.
13 Responses to “Want Longer Lasting Sex?”
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Yikes. That’s too pervasive. You’d think there’d be a place for that ad – like an adult magazine or something. Not on a suburban billboard.
I certainly wouldn’t want to see that out my window every morning.
Pema on July 3 2008 #
I’m sick to death of those ads, they even have them in female toilets of all places.
Bobbi-lee on July 3 2008 #
Meh, the horrible thing about the world nowadays is that everything has to evolve around sex. Sure, sex is great and fun, but not for ten year olds. People don’t realise that they’re taking everything special out of ‘making love’ by trying to commercialise it. But the problem still is, unfortunately, that sex sells. I think people probably buy more condoms than bread nowadays, so that has to mean something. And sellers aren’t stupid: as long as sex sells, they’re going to keep using it, thus influencing our youth into thinking that sex is the most normal thing ever.
Morgan on July 3 2008 #
That’s a little too much, I would think.
However, I’d like to share this article with you..
http://www.theaustralian.news.com.au/story/0,25197,23323150-12377,00.html
Weird, seeing as how it’s from Australia too? And it says shorter sex is perfectly fine? Haha.
Shen-Shen on July 3 2008 #
That ad has been up in Sydney for a long while now, it’s featured in several huge billboards located over several busy roads that lead in and out of the city. Apparently the product is for some kind of nasal spray that prolongs sex. There are also huge billboards up for the upcoming Sexpo (and such billboards are up every year). I never considered how some parents might explain that to their kids.
Belinda on July 3 2008 #
How does one explain that to a ten-year-old? I’d probably be the one using overly-scientific terms to explain. I just don’t see how else it would make any sense to someone that young.
As for his self-esteem, hopefully he wouldn’t have to worry about that for at least a few years.
Arielle on July 3 2008 #
I seriously think that a lot of countries need to review their laws on sex advertisement. They need to make sure that those kind of advertisements aren’t displayed in public in the way you described above, or that they are aired on TV or radio on a time when children may listen.
I can understand these companies want to promote their products. That’s why they are companies and that’s just how they sell. But I surely hate hearing or seeing advertisement like that, especially during daytime or on billboards and the like.
Did your brother ask you about it, or did he just ignore it?
Chans on July 3 2008 #
blehh! that’s too much… i always get uncomfortable when there’s condom ads on the radio and i’m in the car with my parents.. i look out the window and pretend i didn’t hear it! especially not taht the’re so… loud and obvious :/
Rebecca on July 3 2008 #
especially now* that they’re so loud and obvious. oops!
Rebecca on July 3 2008 #
X____X;; That’s just so wrong, hahaha! That belongs in an adult magazine, not in the public like that!
Tara on July 3 2008 #
Totally agree. I just can’t imagine explaining premature ejaculation to a ten year old. Cringe!
As soon as I saw the title of your post I immediately thought of nasal delivery technology. LOL.
Melinda on July 3 2008 #
I remember the same or a very similar billboard being removed from a family-oriented area of Auckland because of the number of complaint the parents of young children were getting because they didn’t want to explain to their children why anyone would want to have longer lasting sex.
Going back to yesterday’s post, those children really need you as a parent! :)
Nellie on July 3 2008 #
Oh my God, I am so sick of those ads. I listen to the radio with my brother sometimes (who is eight, mind you) and the ads pop up. Ten minutes later he’s asking me what an erection is.
Or my mother’s listening and she tries to give me the birds and bees talk.
morgan on July 3 2008 #